Most popular store credit cards by state [2024 Data Study]

Retail credit cards, also known as store-issued credit cards, play an important role in consumer credit and are a major source of revenue for many stores. Today, store cards often offer discounts or other benefits to loyal shoppers, and retailers have evolved to issue closed-loop cards (which can only be used within certain stores or chains) as well as open-loop cards (which can be used more widely).

While store-issued cards typically have more restrictions, lower credit limits, and higher rates and fees than standard bank-issued cards, they are also generally easier to obtain, making them not only attractive to loyal shoppers, And also appeals to those with limited funds or moderate credit. However, amid recent changes in the credit industry—including a proposed federal rule² that would limit the fees card issuers can charge—retail card companies are facing serious headwinds.

Declining interest in retail store credit cards

Interest in store credit cards has waned as APRs have risen and alternative payment options have emerged.Image source: Upgrade Points

As consumers become aware of the unfavorable terms of store-issued cards, they are increasingly turning to versatile, universal cards offered by financial institutions. Unlike its counterparts in previous decades, Today's bank-issued cards reflect a booming marketoften featuring robust rewards programs including cash back, travel points and various incentives designed to attract and retain consumers.

The growth of “buy now, pay later” services such as Klarna, Affirm and Afterpay also poses a threat to retail cards. These technology-enabled services allow consumers to purchase through installments at the point of sale, often with low or no interest. E-commerce has boomed since the outbreak, with consumer interest in “buy now, pay later” services surging, especially among younger and lower-income shoppers. in turn, Consumers are less likely to seek store credit cardscreating risks for stores that rely on these cards to drive revenue.

Although consumers have more choices than ever before, Shoppers may still have good reasons to get a store-issued credit card. As with most forms of credit, managing your money responsibly and maintaining a balance is key to maximizing the benefits of a store-issued card. Despite weak demand, retail credit still accounts for about 12% of the total credit card market in terms of outstanding debt.

Top store credit cards by state

Most popular store credit cards by state
Best Buy has the most popular store credit card in 22 states.Image source: Upgrade Points

Among dozens of common retail credit cards, The nation's most popular cards from 6 well-known retailers — Best Buy, Home Depot, Lowe's, Target, Walmart and Costco — based on Google search data from the past 12 months.

especially, Best Buythe electronics retailer claims the title of the most popular store credit card in 22 states, mostly in the United States. Midwest and The west. However, the home improvement industry emerged as the primary driver of interest in store cards across much of the country. Taken together, The Home Depot (14 states) and Lowe's (in 12 states) is the most popular store credit card in most states in the United States.Interestingly, although northeast Tend to favor Home Depot southeast Prefer Lowe's.

Among general retailers, costcocard supreme Montana and hawaii.Surprisingly, though Walmart Although it's popular in many states, it doesn't have the distinction of being the most searched card in any state.

Here's a complete breakdown of the most popular store credit cards in all 50 states. The analysis was conducted by Upgraded Points using Google Trends data from the past 12 months. See the Methods section below for more information.


The study used U.S. search volume data from Google Trends to determine the top store credit cards by state. The initial analysis included data from more than 20 retailers offering store credit cards, then narrowed it down to the six most popular national retailers based on relevant store search volume – Best Buy, Home Depot, Lowe's, Target, Walmart and Costco brands.

To determine the top store cards in each state, Upgraded Points compared Google search volume for the trailing 12 months ending on March 20, 2024. The combination determines relative popularity. The store cards with the highest search traffic in each state are considered the most popular. Additionally, the researchers conducted a relative breakdown of store card-related web searches for each of the six brands.

final thoughts

As U.S. consumer spending continues to surge post-pandemic, more shoppers are relying on credit to finance big purchases. In 2023, total U.S. credit card balances increased by 17.4%, surpassing the $1 trillion mark, and retail credit card debt increased by 15.3%, reaching $126.9 billion.

Although interest in retail credit cards has waned in recent years, they still represent a sizeable portion of the industry and are an important source of credit, especially for individuals who do not qualify for other general purpose cards. Interest in various retail credit cards varies by region; however, offerings from Best Buy, Home Depot, and Lowe's are the most popular in nearly all states.

refer to

1. Li Jinzhu. Wall Street Journal. (February 7, 2024). Credit cards may eat into department store profits. Retrieved April 7, 2024, from

2. Consumer Financial Protection Bureau. (February 1, 2023). CFPB proposes rules to limit excessive late fees on credit cards. Retrieved April 7, 2024, from .

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