Mom's word as dialect greeting helps card factory break record


Card Factory has more than 1,000 stores across the country, including about 20 in London (Card Factory)

Card Factory has more than 1,000 stores across the country, including about 20 in London (Card Factory)

The Card Factory has broken trading records around Mother's Day this year, with the Saturday before the traditional Sunday celebrations being its busiest ever, the 1,000-store chain said today.

Greeting cards with regional terms like “mom” fueled the trend. Eid and Diwali cars are also popular.

There may be more changes and diversity in the future.Customer research leads to “wider celebratory titles including cards from pets and wider diversity and inclusion””. The chain has around 20 stores in London.

Every dog ​​has its own Mother’s Day – canine cards are popular (Card Factory)Every dog ​​has its own Mother’s Day – canine cards are popular (Card Factory)

Every dog ​​has its own Mother’s Day – canine cards are popular (Card Factory)

Card Factory also reported that full-year revenue increased by more than 10% to 511 million pounds, and pre-tax profit increased by more than a quarter to 66 million pounds. The company resumed its dividend after repaying the loan. It will pay 4.5p per share.

The Wakefield-based company also said it expected further progress over the coming year.

Chief executive Darcy Willson-Rymer said she was “pleased” with the “progress”, adding: “We are able to restore our dividend and invest in the future while effectively navigating the current economic environment.

Neil Shah, director of investment research group Edison, said: “Following the suspension of dividend payments during the epidemic, the decision to resume dividend payments… reiterates[s] Management’s confidence and commitment to shareholder value.

Card Factory shares rose 6p to 107p.



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