Domino's Pizza hopes to offer England and Southgate this summer | Cities and Business | Finance


Domino's Pizza hopes sales will rebound with £4 lunch offer and other upcoming initiatives (Image: Getty)

Pizza chain Domino's is hoping to give Gareth Southgate's England team a much-needed sales boost after a slump in January saw first-quarter sales fall 0.4% to £385.1m. Are expected.

Chief executive Andrew Rennie blamed part of January's weakness on Domino's Pizza's decision to rein in marketing spending ahead of the onslaught of this summer's European Championship.

He said Domino's should see an influx of orders during football, which will help it meet its goals for the year.

Although sales increased in February and March, Rennie said April was tough considering comparable companies performed well last year.

Domino's Pizza is counting on Gareth Southgate's England team to bring back much-needed sales. (Image: Getty)

Despite the slowdown in trading, Mr Rennie insisted he was “thrilled by the momentum in the business”, including the £4 lunch offer launched last month. He said he was “encouraged” by Domino's' early response to offer lunch, and said it was also working on other initiatives to boost sales.

Domino's Pizza opened 14 new stores in the first quarter. The company plans to open more than 70 stores this year.

In January, it launched a trial of Uber Eats, which is running in 1,170 of its 1,333 stores in the UK.

Customers order through Uber Eats, and Domino's Pizza drivers deliver their orders.

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