Domino's Pizza selects Brand Central for licensing program


Domino's Pizza, a global pizza brand, has selected a global brand licensing agency to brand centralas the first exclusive licensing agency to expand the brand into new food and beverage licensing partnerships in the U.S.

Since launching its first pizzeria in 1960, Domino's Pizza has grown to become one of the world's top mass-market restaurant brands, with more than 20,700 stores in more than 90 markets around the world, and more than 6,800 in the United States alone. doing. (Domino's Pizza sells 3 million pizzas per day worldwide.) Domino's Pizza is a pioneer in the food delivery business and is known for its convenient service and innovation. Now it looks like this.

Under the multi-year agreement, Brand Central will help Domino's Pizza expand its brand into new categories and bring its flavors and cuisines to retail stores. Expanding the brand into new categories will remind consumers of Domino's Pizza's high-quality ingredients, featuring menus for the whole family.

“Domino's Pizza has never licensed a consumer product before, and they own the pizza category,” said Ross Mischer, CEO of Brand Central. “There are so many opportunities to expand this iconic brand into so many strategic retail products. As a child of the '80s, I grew up eating Domino's Pizza and still enjoy it today with my kids. Because the brand is so popular with Gen Z and Millennials due to its convenient foods and buzzy marketing, it makes sense to expand its coveted flavors beyond the store. is known for its commitment to its customers, and we look forward to doing the same in building our consumer product programs.”

“At Domino's Pizza, we always strive to surprise and delight our customers,” said Paige Schaefer, director of new product development for Domino's Pizza. “We are excited to reach out and engage with consumers beyond our stores and will continue to introduce pizza-inspired products and products that make pizza night a reality. Brand Central and With this partnership, we look forward to expanding our footprint and demonstrating why we remain the number one pizza company in the world.”





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