Here's how brands like Domino's Pizza and Chayos are encouraging people to vote in the 2024 general election.

Several other brands, including Air India, Red Bus and Wataa, have also introduced special offers for participants in the 2024 Lok Sabha elections.

The sixth phase of the 18th Lok Sabha elections begins tomorrow with 58 seats in the Indian Parliamentary Assembly being contested, including all seven constituencies in Delhi and seven more states and union territories.

Many brands are using their influence to encourage people to get out and vote, especially among young people, through innovative campaigns and advertising. These brands aim to make voting more engaging and accessible, and to foster a culture of civic responsibility.

Some brands are emphasizing the importance of voting, while others are offering giveaways or special discounts to those who vote.

Domino's Pizza India is offering free Pepsi on orders over Rs 300. The brand is promoting “Get Your Drink With Ink.” Consumers can avail the freebie by visiting a Domino's outlet after voting on Election Day.

New Delhi-based tea chain Chaayos is offering free desserts to voters. Anyone casting their vote in Delhi and Haryana on May 25 will get a free dessert with every order. All they have to do is show their tattooed finger at any Chaayos cafe.

To combat the heatwaves, drinking water brand Wataru has #YourVoteYourVoice Campaign: The brand will distribute water bottles with customized labels that have different messages encouraging people to vote. The bottle labels will feature slogans such as: “Vote for Jarule Karenge.” and “Votes will help India but will harm India.”.

Air India Express is celebrating its 19th anniversary with a special offer for voters. The airline has introduced up to 19 per cent discount on base fares exclusively on its website for first-time voters (aged 18-22) during the election period. The date of travel must be before June 7, 2024.

As part of its efforts to provide affordable and convenient travel during the 2024 Lok Sabha elections, online bus ticketing platform redBus is offering discounts and cashback offers to its users to make travel easy while exercising their right to vote.

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