Berry's recyclable Domino bottles made from recycled plastic

The 250ml Domino bottle includes a 75mm wide front and customisable side panels, which allow printing on all four sides of the container, maximising the opportunity for brands to create a unique packaging experience with a strong shelf presence.

Berry Global Group, a world leader in sustainable packaging, has launched a customizable rectangular Domino bottle made from up to 100% post-consumer recycled (PCR) plastic for the beauty, household and personal care markets.

The 250ml Domino bottle has a 75mm wide front and customisable side panels, which allow printing on all four sides of the container, maximising the opportunity for brands to create a unique packaging experience that stands out on the shelf. The side panels can be further customised with embossing or debossing for a unique texture, creating a tactile experience for consumers.

Manufactured from High Density Polyethylene (HDPE), Domino bottles are fully recyclable where appropriate collection schemes exist, and the bottle neck is suitable for a variety of caps and closures, including the recently launched Wave2cc all-plastic dispenser. The rectangular bottle shape allows them to be stacked more efficiently, minimising wasted space on shelves and during transport and storage.

Domino bottles are available through Berry Agile Solutions, which specializes in fast sample delivery, low-cost customization options and low minimum order quantities to help brands stay on top of the latest consumer trends.

“In a retail environment where consumers are influenced by how brands are presented on the shelf, impactful packaging and graphic design is important,” says Joe Horton, director of sales and marketing at Very Agile Solutions.

“We want to make it easy for businesses to create eye-catching designs that align with their brand goals. Domino helps brands quickly respond to current consumer trends and create the 'wow' factor at a low cost.”

South Asian Packaging – Resilient, Growing, Impactful, Day by Day, Month by Month – Always Responsive

The 17-year-old print and digital multi-channel B2B platform is aligned with the industry's growth trajectory. The packaging industry across India, South Asia, Southeast Asia and the Middle East is looking beyond the resilience of the past three years as it resumes capacity expansion and diversification with the implementation of advanced technology and automation in new plants and projects.

At the time of our 2024 publication plan, India's real GDP growth is expected to exceed 6% for the fiscal year ending March 31, 2024. The packaging industry is expected to grow at a pace that is in line with GDP growth in volume terms and at least 3% higher in nominal terms, which takes into account price inflation for energy, raw materials, consumables and capital equipment.

Flexible film manufacturing capacity in India has grown by 45% over the past four years. Firm orders are expected to drive a further 20% capacity increase in 2024 and 2025. Capacity increases for mono cartons, corrugated board, aseptic liquid packaging and labels are growing as well. As consumption recovers over the next six months, we expect demand to recover and exceed the growth trajectory of the past few years. The numbers are positive for most economies in the region and, as our analysis shows, our platform is increasingly reaching and influencing these countries.

There is huge room for growth in India and the region when it comes to responsible and sustainable packaging and the associated regulations and compliance. Our scope of services includes the entire packaging supply chain, from concept to shelf, waste collection, sorting and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers, converters and recyclers. It's a big and complex canvas. It only works with your agile thinking and innovation, and our continuous learning and tenacity.

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– Naresh Khanna (October 25, 2023)

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